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PHOFAY Full Coverage Foundation — Soft Matte Finish in 10 Shades, 30 ml — photo 1
PHOFAY Full Coverage Foundation — Soft Matte Finish in 10 Shades, 30 ml — photo 2
PHOFAY Full Coverage Foundation — Soft Matte Finish in 10 Shades, 30 ml — photo 3
PHOFAY Full Coverage Foundation — Soft Matte Finish in 10 Shades, 30 ml — photo 4
PHOFAY Full Coverage Foundation — Soft Matte Finish in 10 Shades, 30 ml — photo 5
✨ New Drop

PHOFAY Full Coverage FoundationSoft Matte Finish in 10 Shades, 30 ml

$24.99

✦ Free shipping store-wide · Arrives in 3-5 days

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Not sure yet? Every order ships with tracking, secure checkout, and a 30-day return window — see our customer reviews before you decide.
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✨ Base makeup that feels like part of your routine, not a mask.

Finding a foundation that gives you real coverage without feeling heavy is harder than it sounds. Some formulas sit thick on the skin, others fade by lunchtime, and half the time the shade is almost right, but only almost.

The PHOFAY Full Coverage Foundation is a liquid foundation with a lightweight feel, a soft matte finish and buildable medium-to-full coverage. It comes in a 30 ml tube with a pump, in 10 shades, so you can find a match that suits your tone and undertone.

PHOFAY Full Coverage Foundation — Soft Matte Finish in 10 Shades, 30 ml — details

What makes it special 💛

  • Buildable coverage — use a little for a lighter layer, add more where you want extra coverage
  • Soft matte finish — a smooth, natural-looking matte feel
  • Lightweight feel — made to feel comfortable, not heavy or cakey
  • 10 shades — a wide range from light to deep
  • Pump tube, 30 ml — easy to dose, easy to travel with

PHOFAY Full Coverage Foundation — Soft Matte Finish in 10 Shades, 30 ml — details

Here's all it actually takes:
1. Start with clean skin and your usual skincare.
2. Press 1-2 pumps onto the back of your hand or straight onto your face.
3. Blend outward with a foundation brush or sponge, starting where you want the most coverage: under the eyes, around the nose and mouth, chin and centre of the forehead.
4. Add a second thin layer wherever you'd like more coverage.

PHOFAY Full Coverage Foundation — Soft Matte Finish in 10 Shades, 30 ml — details

Which one should you pick?

We have 10 shades, numbered 01 to 10, from lighter to deeper. The photos show every shade on skin, so compare them to your own tone in natural light. Not sure? Pick the one that looks closest to your neck and jawline rather than your hand. Colours can look a little different on every screen.

PHOFAY Full Coverage Foundation — Soft Matte Finish in 10 Shades, 30 ml — details

A little ritual worth keeping

Two minutes in front of the mirror, a favourite brush or sponge, and a base that does what you ask of it. That's the routine.

In the box: 1 PHOFAY foundation, 30 ml, with pump (brush or sponge not included).

Questions you might have

How much does it cover?
It's a buildable medium-to-full coverage formula, so you can keep it light or layer it up.

Does it have a matte finish?
Yes, it has a soft matte finish. Skin prep and your own skin type affect how it wears.

How do I pick my shade?
Compare the shade photos with your skin tone and choose the closest match. Shades are numbered 01 to 10.

How long does delivery take?
Please allow about 3-5 business days after dispatch in the United States. Delivery to Canada, Australia and New Zealand may take longer. Every order comes with tracking.

What if I have a problem with my order?
Write to us any time through our contact page. We're a small, caring team and we answer every message. Our 30-day return policy applies.

Skip it, and you keep hunting for a base that feels right. Pick your shade, and your morning routine gets simpler.

Choose your shade and add the PHOFAY Full Coverage Foundation to your cart today.


Shipping 💛 This item ships from our US warehouse, with tracking on every order. Most orders arrive within 3-5 business days after shipping. You'll get your tracking number as soon as it ships. Questions about your order? Write to us any time through our contact page.

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  • Store in a cool, dry place away from direct sunlight
  • Patch test before first use if you have sensitive skin
  • Close container tightly after each use
  • Keep out of reach of children
  • Standard: 3-5 business days (US)
  • Free shipping store-wide
  • Tracking on all orders
  • 30-day hassle-free returns
  • support@truvelox.com

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PHOFAY Full Coverage Foundation — Soft Matte Finish in 10 Shades, 30 ml
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PHOFAY Full Coverage FoundationSoft Matte Finish in 10 Shades, 30 ml
$24.99Free shipping