{"product_id":"phofay-full-coverage-foundation-flawless-oil-control-finish","title":"PHOFAY Full Coverage Foundation — Soft Matte Finish in 10 Shades, 30 ml","description":"\u003cp\u003e\u003cstrong\u003e✨ Base makeup that feels like part of your routine, not a mask.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFinding a foundation that gives you real coverage without feeling heavy is harder than it sounds. Some formulas sit thick on the skin, others fade by lunchtime, and half the time the shade is almost right, but only almost.\u003c\/p\u003e\n\u003cp\u003eThe PHOFAY Full Coverage Foundation is a liquid foundation with a lightweight feel, a soft matte finish and buildable medium-to-full coverage. It comes in a 30 ml tube with a pump, in 10 shades, so you can find a match that suits your tone and undertone.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/2138\/5863\/files\/1827909146578784256.jpg?v=1794366002\" alt=\"PHOFAY Full Coverage Foundation tube with a swatch of cream\" style=\"max-width: 100%; height: auto; border-radius: 12px;\"\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special 💛\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuildable coverage\u003c\/strong\u003e — use a little for a lighter layer, add more where you want extra coverage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft matte finish\u003c\/strong\u003e — a smooth, natural-looking matte feel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight feel\u003c\/strong\u003e — made to feel comfortable, not heavy or cakey\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10 shades\u003c\/strong\u003e — a wide range from light to deep\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePump tube, 30 ml\u003c\/strong\u003e — easy to dose, easy to travel with\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/2138\/5863\/files\/6439bd52-5f46-4e8d-906c-81a4b9d3dce9.png?v=1794366003\" alt=\"PHOFAY foundation tube resting on a smooth foundation texture\" style=\"max-width: 100%; height: auto; border-radius: 12px;\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHere's all it actually takes:\u003c\/strong\u003e\u003cbr\u003e1. Start with clean skin and your usual skincare.\u003cbr\u003e2. Press 1-2 pumps onto the back of your hand or straight onto your face.\u003cbr\u003e3. Blend outward with a foundation brush or sponge, starting where you want the most coverage: under the eyes, around the nose and mouth, chin and centre of the forehead.\u003cbr\u003e4. Add a second thin layer wherever you'd like more coverage.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/2138\/5863\/files\/0bf1cc49-5e56-4aba-a9d1-485f6cd1e45f.png?v=1794366003\" alt=\"PHOFAY foundation shades 01 to 04 swatched on skin\" style=\"max-width: 100%; height: auto; border-radius: 12px;\"\u003e\u003c\/p\u003e\n\u003ch3\u003eWhich one should you pick?\u003c\/h3\u003e\n\u003cp\u003eWe have 10 shades, numbered 01 to 10, from lighter to deeper. The photos show every shade on skin, so compare them to your own tone in natural light. Not sure? Pick the one that looks closest to your neck and jawline rather than your hand. Colours can look a little different on every screen.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/2138\/5863\/files\/777b8cec-0db1-4318-8009-6e09ecc4ba5d.png?v=1794366003\" alt=\"PHOFAY foundation shades 05 to 08 swatched on skin\" style=\"max-width: 100%; height: auto; border-radius: 12px;\"\u003e\u003c\/p\u003e\n\u003ch3\u003eA little ritual worth keeping\u003c\/h3\u003e\n\u003cp\u003eTwo minutes in front of the mirror, a favourite brush or sponge, and a base that does what you ask of it. That's the routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e 1 PHOFAY foundation, 30 ml, with pump (brush or sponge not included).\u003c\/p\u003e\n\u003ch3\u003eQuestions you might have\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow much does it cover?\u003c\/strong\u003e\u003cbr\u003eIt's a buildable medium-to-full coverage formula, so you can keep it light or layer it up.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it have a matte finish?\u003c\/strong\u003e\u003cbr\u003eYes, it has a soft matte finish. Skin prep and your own skin type affect how it wears.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I pick my shade?\u003c\/strong\u003e\u003cbr\u003eCompare the shade photos with your skin tone and choose the closest match. Shades are numbered 01 to 10.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does delivery take?\u003c\/strong\u003e\u003cbr\u003ePlease allow about 3-5 business days after dispatch in the United States. Delivery to Canada, Australia and New Zealand may take longer. Every order comes with tracking.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat if I have a problem with my order?\u003c\/strong\u003e\u003cbr\u003eWrite to us any time through our \u003ca href=\"\/pages\/contact\"\u003econtact page\u003c\/a\u003e. We're a small, caring team and we answer every message. Our 30-day return policy applies.\u003c\/p\u003e\n\u003cp\u003eSkip it, and you keep hunting for a base that feels right. Pick your shade, and your morning routine gets simpler.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoose your shade and add the PHOFAY Full Coverage Foundation to your cart today.\u003c\/strong\u003e\u003c\/p\u003e","brand":"TruVelox","offers":[{"title":"01","offer_id":46487847731335,"sku":"CJCZ212019601AZ","price":24.99,"currency_code":"USD","in_stock":true},{"title":"02","offer_id":46487847764103,"sku":"CJCZ212019602BY","price":24.99,"currency_code":"USD","in_stock":true},{"title":"03","offer_id":46487847796871,"sku":"CJCZ212019604DW","price":24.99,"currency_code":"USD","in_stock":true},{"title":"04","offer_id":46487847829639,"sku":"CJCZ212019603CX","price":24.99,"currency_code":"USD","in_stock":true},{"title":"05","offer_id":46487847862407,"sku":"CJCZ212019605EV","price":24.99,"currency_code":"USD","in_stock":true},{"title":"06","offer_id":46487847895175,"sku":"CJCZ212019606FU","price":24.99,"currency_code":"USD","in_stock":true},{"title":"07","offer_id":46487847927943,"sku":"CJCZ212019607GT","price":24.99,"currency_code":"USD","in_stock":true},{"title":"08","offer_id":46487847960711,"sku":"CJCZ212019608HS","price":24.99,"currency_code":"USD","in_stock":true},{"title":"09","offer_id":46487847993479,"sku":"CJCZ212019609IR","price":24.99,"currency_code":"USD","in_stock":true},{"title":"10","offer_id":46487848026247,"sku":"CJCZ212019610JQ","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/2138\/5863\/files\/1827909146578784256.jpg?v=1794366002","url":"https:\/\/truvelox.com\/products\/phofay-full-coverage-foundation-flawless-oil-control-finish","provider":"TruVelox","version":"1.0","type":"link"}